http://blogs.adobe.com/jnack/2010/10/adobe-demos-flash-to-html5-conversion-tool.htmlAdobe demos their Flash-to-HTML5 converter. Just like Flash used to be able to export into Java back when Flash plugins weren't commonplace, it can soon export into HTML5.
Looks like Adobe is banking on their Flash development environment to keep the technology going. It's a good move, a lot of web developers are comfortable using the Flash IDE.
-j