From Microsoft chief financial officer, Dennis Durkin:
“We can cater which content we present to you based on who you are,” Durkin said. “How many people are in the room when an ad is shown? How many people are in the room when a game is being played? When you add this sort of device to a living room, there’s a bunch of business opportunities that come with that.”
Business people are scumbags.
Source:
http://www.microsoft.com/investor/Downloads/Events/BMO_Durkin_1110.docx-j
